Earlier this year, I had the pleasure of working freelance for Eat and Breathe on a really exciting project involving Auto Trader's sponsorship messaging for The Great British Bake Off. Shot in Manchester, the project involved creating miniature worlds entirely from confectionery and food. Working alongside a talented food stylist and prop stylist, we carefully built and photographed the sets, making sure every little detail was just right. The client/ agency then brought in 3D artists and AI specialists to bring these miniature worlds to life, adding tiny cars and people exploring and going on adventures amongst the food.

For the stills photography, I used my Sony A7R IV paired with a Sony 90mm macro lens, which was perfect for capturing all the intricate details of the miniature sets. It was a brilliant project to be involved in, and one where we all learned a lot along the way. I really enjoyed the creative process, was genuinely pleased with how the images turned out, and it was particularly exciting to see the finished campaign appear on TV as part of the Bake Off sponsorship.